6 Reasons Why "Writing a Blog Post in 30 Minutes or Less" is a Bad Idea
Our culture values speed. It also values quality. Unfortunately, these two things don’t often go together when it comes to content. I recently saw a blog post titled “How to Write Blog Posts in 30 Minutes or Less.” I laughed, thinking it was a joke, but it wasn’t.
There were some good points in the article. It prompted readers to ask good questions in order to create the best content. It focused on creating take-away value. It talked about using bullet points and lists. All good things.
The problem with producing content so quickly is that, while you may hit all the important points in thirty minutes or less, there will likely be a lot of problems, and problems drive away potential clients. Here are some of the dangers writers and bloggers won’t tell you when it comes to writing quickly.
No. 1 - Factual Errors
I used to factcheck for a magazine. It was amazing how many errors there were in the articles written by paid, professional writers. This isn’t surprising, though. It’s all too easy to come across conflicting or incorrect information on the internet. Writing quickly, however, only increases the likelihood that you will have factual errors in your blog post.
Because your content is a reflection of you and your brand, factual errors suggest to readers that there will be errors in your work, too.
No. 2 - Grammar Errors
I edit my blogs posts at least three times. When I edit manuscripts, I edit at least twice and suggest that my clients invest in a third round of edits as well. Even though I always have my Chicago Manual of Style next to me while editing, I find different grammar and punctuation errors every time I edit.
Finding errors doesn’t mean you’re a bad writer. Every writer makes mistakes. There are also some grammar and punctuation rules that are subjective. Commas, for example, have specific rules, but they often are placed in a way that makes the text more readable. The first time I edit, I may place a comma somewhere, and the second time I edit, I might change it because I realize the sentence flows better without it. These are the kinds of things you’ll miss if you try to write and publish a blog post quickly.
No. 3 - Lack of Quality Research
About half the time I spend writing a blog post goes to research. Research is what takes a surface-level blog post and makes it into something really valuable.
Readers don’t want to do more research than necessary. The more research, statistics, and evidence you put in your blog post, the better. If your blog post is short, much of what you’ll provide may be information your reader already knows.
Go deep. Look up statistics and case studies. You may not think there is any relevant information on your topic, but I guarantee there is. Make sure to hyperlink to your research.
No. 4 - You’ll Sacrifice Length for Speed
You might think, in our technological world, that short blog posts are better. People don’t like to spend time reading, do they? Surprisingly, the opposite is true. The longer and more in-depth the blog post, the better. In fact, the top results in Google searches often have more than two thousand words.
Of course, you don’t want to ramble. If you ramble, you’ll lose your readers within seconds. Even readers who don’t know what makes good writing can subconsciously tell when a blog post isn’t well-written.
No. 5 - Your Readers will Search Elsewhere
If your blog post doesn’t contain enough information, your readers will search elsewhere. Say you’re writing a tutorial for Adobe Illustrator. If you say “make a clipping mask” without telling your readers how to do so, they will search elsewhere. Likely, they will find a blog post that not only teaches them how to do the same thing you were teaching them but one that also breaks down the sub-steps, like making a clipping mask.
The last thing you want to do is force your readers to go to another website. If they find more value at the other website, that’s where they will invest their money.
No. 6 - You Don’t Have Time to Step Away
If you try to write and publish your blog post within thirty minutes, you don’t have time to step away. Taking a break from your writing is important for any genre of writing, be it fiction, a blog post, or an essay.
When we edit right after we write, we often glaze over the little errors and poor syntax. To avoid this, it’s good to take at least a few hours when writing a blog post to step away and be productive on something else. When you return, you’ll have fresh eyes, and you’ll likely catch quite a few errors and poorly-worded sentences.
While you likely have a million things to get done, it’s important that your content is not something you speed through. If anything, your content is something you should be spending quite a bit of time on. I’m not saying you need to spend hours and hours on writing your blog posts. (I usually spend about three hours.) What I am saying is that you need to ensure you are writing quality blog posts. It’s better to write fewer blog posts of a better quality than to write four or five blog posts a week that are short, poorly researched, and riddled with errors. Take your time. Take a break. Edit, edit, edit. Your business will thank you.
If you don't feel like you can write quality blog posts on a regular basis, or if you're always pressed for time, check out my blog writing services!