4 Reasons You Should Invest in Copywriting
So you’re a business owner. Congratulations! You’ve taken on a daunting but oh-so-rewarding task. You’ve got your awesome product, a beautiful website, an online or physical store … you’re set, right?
Not quite. You may think you don’t need a copywriter, but then you find yourself preparing for your launch day. Suddenly, you realize you haven’t even thought about advertising. You can’t rely solely on "stumbling" across your website or foot traffic to make a profit. What else do you need?
You need to get the word out about your business, and there are a million ways to do that: flyers, gift certificates, pamphlets, coupon books, mailers, in-store guides, banners, and that’s just a few!
Even if you don’t sell online, you still need an online presence, and your website should include far more than just your About page. You might also need a Home page, a Services page (or two, or three), product descriptions, bios, and a Contact page.
Social media has opened a whole new world for business owners. Instead of relying on paid advertisements and word-of-mouth, you can create a free profile to advertise your product! But a lot more goes into social media than pretty images for your Instagram feed. You’ll need Instagram captions, profile bios, a list of hashtags for promoting posts, tweets, Facebook posts, message templates to use when sliding into the DMs of a potential client, etc., etc., etc.
Let’s say you sell ethical clothing. What do you need a blog for? Well, a blog is one of the main drivers of web traffic because it can provide valuable, long-form content. If you sell clothes, you should have a blog about ethical fashion, why it’s important, where you get your clothes from, and a few posts about how to wear the specific pieces you sell. A blog is the easiest way to tell your story in detail and convince customers or clients why they should invest in your product.
“But I can do all that on my own!”
Sure, you could. But do you know where to put all your commas? Is it “accommodate,” “acommodate,” or “accomodate”? And that question mark at the end of the previous sentence–are you sure it goes on the outside of the quotation marks? What words really grab the attention of passersby, be it online or in person? Are lists or paragraphs better in a blog post? And how on earth do you use a semicolon?
If you’re not a fan of writing, doing all this on your own will be even harder. I’ve heard too many stories of people who tried to start a business and ended up quitting because producing this much content was beyond their abilities. They should’ve invested in a copywriter! And you should, too. Here’s why:
No. 1- You know you need content, but you don’t have the time to create it
You could teach yourself all of these things, look up each rule in the 1000-page style manual, but do you really have time for that? You have to stock shelves, manage employees, vacuum the store, place orders, buy supplies, upload products to the online store–overwhelmed yet? Don’t spend time writing a so-so blog post when you could save yourself time by hiring a copywriter to write an awesome blog post. It’s worth the investment.
No. 2. - You know your product will help people, but you aren’t sure how to reach your target audience
Good writing is just the beginning–you also need to make sure that your good writing is effective, too. Your content is what convinces potential clients to turn into paying clients. If your copy isn’t exciting, professional, and engaging, your potential clients will end up investing elsewhere.
No. 3. - You’re really cool, but you’re not sure how to show potential clients that coolness
A good copywriter gets to know you, your brand, and your story. From there, a copywriter can help you determine what your vibe will be. Will you be familiar or professional? Fun or formal? Will you use "OMG" or “goodness gracious”? "LOL" or “isn’t that hilarious?” You may not think these little details matter, but every detail matters when forming your brand. People are attracted to the person behind the brand. Every bit of text on your website or promotional material helps them understand you.
No. 4. - You need to increase sales, and copywriting can pay for itself
Emails and blog posts and social media posts can very easily sound salesy and obnoxious. How many times have you unsubscribed from an email list because someone was trying hard to sell you something without showing you its value? But you need to make sales, and–surprise!–you have to be somewhat salesy to do so! The trick is to really show your customers how valuable your product is. If they know the value, they’re more likely to read those emails and blog posts, which means they’re more likely to invest! A good copywriter creates content that compels readers to buy your product. This is called “actionable copy.” Every bit of writing on your site and social media profiles should be causing your readers to take action. A copywriter can help you do just that. It’s an investment that can pay for itself in the long run.
If any of this sounds like you, it's time to invest in a copywriter! Contact me via the button below. I can put a custom copywriting package together that meets all your copywriting needs.