What is Copywriting and Why Do You Need It?

You have a story. Your business has a story. Telling that story is essential to turning potential clients into investing clients. You may be a small business owner looking for an intriguing About page and seamless Services page, or you may be a solo-preneur in need of compelling, traffic-boosting blog posts. Whatever the case, Magpie Editorial can help you tell your story through beautifully crafted content and copy.  

What is copywriting?

What you're reading right now is copy! Web copy includes everything from your FAQ and Home pages, to the emails you send, to your tweets and Instagram posts.

Why do you need it?

Good design and beautiful photography make a very important first impression on potential clients, but copy is what convinces them to invest.

– A clear Home page makes a good first impression.
– Well-crafted product and service descriptions prove to your clients that you're worth the investment.
– A unique About page allows readers to get to know you and your story.
– Intentional and branded social media posts grow your audience and keep your clients engaged.
– Value-driven emails and newsletters encourage your readers to take action and invest in your product.

The gist? Quality copy generates leads, increases traffic, encourages customer loyalty, and boosts sales.

How can I help?

Maybe you're prepping to launch your business. Or maybe you're an established business owner in the middle of a revamp. Either way, you know you need good copywriting, but you're struggling to get it written.

There are many problems business owners like you face when trying to produce good copy. Maybe you're familiar with a few of them:

– You haven't developed an authentic voice.
– You never got a good handle on grammar.
– You struggle to remain consistent across all your marketing platforms.
– You don't have the time.
– You just hate writing!

That's where I come in! As your copywriter, I will learn about you, your company, and your audience. From there, I will develop copy for your website, newsletters, and emails that is engaging, optimized, actionable, and most importantly true to you and your brand.

How does it work?

Exploration

It's time to get to know you and your voice! I'll send you a questionnaire and a worksheet that will help us explore and develop a voice that is true to you and your brand.

 

 

Organization

I'll develop a custom Brand Voice Guide based on the completed worksheet and questionnaire. We'll then determine how best to organize your copy throughout your website.

Creation

Once finished, I'll begin crafting your content. I'll send you the drafts for you to read through, and you'll be able to request any changes.

Publication

Once all edits are complete, I will hand over the final copy to you for you to publish under your name and byline!

If this sounds like what you need, click the button below!

Still not convinced copywriting is for you? Read this post to learn more.